Wadworth is a brewery company founded in 1875 is best known for their 6X beer brand. In addition to their family brewery Wadworth operate in excess of 200 pubs across South West of England and London.

The Brief

Drive brand awareness and position Wadworth as the best regional pub operator and family brewer and support the re-launch of Wadworth’s iconic 6X brand.

Our Approach

Trade, regional and national coverage was secured alongside reviews and features getting the Wadworth name to the forefront of the minds of potential customers and beer drinkers.

The Results

675 pieces of coverage in trade, regional and national titles for both Wadworth’s beer brands and the Wadworth pub estate. Three new national listings for its 6X beer.


"Elliotts have played a fundamental role in redefining the brand position and strategy for 6X. The new position and creative has radically reenergised our sales teams and also supported us to secure new off trade listings with major supermarkets and national pub companies."

Elaine Beckett | Marketing Director | Wadworth

"Alongside this their PR team has consistently delivered good levels of coverage and taken the lead in highlighting relevant opportunities to help us achieve business objectives. They are one of the best food and beverage specialists agencies when it comes to creative strategy, content and PR both on and offline."

Elaine Beckett | Marketing Director | Wadworth