Thaikhun, pronounced tycoon, means “your” Thai restaurant. Bursting at the seams with hand-picked Thai bric-a-brac, authentic Thai street food and Thai inspired cocktails, every Thaikhun takes you on a journey across the world to Khao San Road.
Develop a PR and influencer outreach campaign to position Thaikhun’s new children’s proposition as an adventurous and attractive option on the high street, meeting consumer demand and ultimately, increasing sales throughout the summer holiday trading period (and beyond!)
Created a campaign narrative which married together consumer dilemmas around predictable ‘beige’ kids menus and kid’s fussy eating habits
Developed a segmented journalist and blogger outreach strategy underpinned by creative media packs, site visits and face to face briefings
Working with the team at elliotts has elevated media presence drastically, more than doubling our share of voice across trade, business, consumer and national media.
Increase in sales across all 8 sites.
30 Blogger reviews, 1 national piece, 11 regional, 4 trade
Winner best marketing & social media campaign, Eat Out Awards
46 Pieces of coverage
1.1M+ Opportunities to see/hear
548% Increase in sales of kids meals