Thaikhun, pronounced tycoon, means “your” Thai restaurant. Bursting at the seams with hand-picked Thai bric-a-brac, authentic Thai street food and Thai inspired cocktails, every Thaikhun takes you on a journey across the world to Khao San Road.

The Brief

Develop a PR and influencer outreach campaign to position Thaikhun’s new children’s proposition as an adventurous and attractive option on the high street, meeting consumer demand and ultimately, increasing sales throughout the summer holiday trading period (and beyond!)

Our Approach

Created a campaign narrative which married together consumer dilemmas around predictable ‘beige’ kids menus and kid’s fussy eating habits

Developed a segmented journalist and blogger outreach strategy underpinned by creative media packs, site visits and face to face briefings

Working with the team at elliotts has elevated media presence drastically, more than doubling our share of voice across trade, business, consumer and national media.

Andrew Jackson | Marketing Director | Fentimans

The Results

Increase in sales across all 8 sites.
30 Blogger reviews, 1 national piece, 11 regional, 4 trade
Winner best marketing & social media campaign, Eat Out Awards
46 Pieces of coverage
1.1M+ Opportunities to see/hear
548% Increase in sales of kids meals

1.1 million