Founded in 1966 Sodexo is now the worldwide leader in quality of life services. For over 50 years, Sodexo has developed unique expertise, backed by nearly 460,000 employees in 72 countries across the globe.
Following on to research and recommendations by elliotts in 2011, Sodexo Defence wanted to evaluate the progress they had made on their offer development in terms of maximising frequency, improving offering and increasing spend per head at British Army bases across the UK.
Consumer research and marketplace analysis was undertaken utilising a combination of qualitative and quantitative techniques including on-site interviews of 350 customers, focus groups across 3 locations, footfall and POS data analysis, in-depth stakeholder interviews and accompanied shops at on-site facilities.
elliotts really helped us to understand how we were viewed by our customers and gave us a really good insight into what we needed to do to improve our service offers and retail approach.
As a result of this strategic initiative, Sodexo have witnessed significant sales uplift by adopting a greater retail approach as well as improved service offer. The company also secured an increased contract for services from the Ministry of Defence.