Client...

Puttshack

Puttshack uses ground-breaking patented technology to catapult the traditional game of mini golf into a cutting edge gaming phenomenon!

The Brief

Who is Puttshack’s typical customer, and what can be learnt from them? Elliotts were asked to conduct a thorough customer understanding exercise; learning who customers at Puttshack’s first site (White City) were, their decision drivers, and their perceptions on the concept to inform its evolution and roll-out.

Our Approach

Comprehensive on-site research campaign, encompassing c500 exit interviews on the experience, staff interviews and observational research to identify customer demographics and strengths and opportunities to improve across the customer journey.

The Results

Debrief delivered to Social Entertainment Ventures board, including founders and investors. Clear points of strength were identified, as well as room for improvement in terms of site layout and proposition and positioning; all accounted for to inform expansion of the brand for 2019.

“Elliotts applied their understanding of the wider leisure and hospitality market to great effect in this project, and brought a series of robust recommendations to the table.”

Georgia Hall | Head of Marketing | Social Entertainment Ventures