Mecca

Mecca Bingo is a UK-based company and operator of 86 bingo clubs located across major towns and cities. Mecca Bingo is owned by The Rank Group, which operates bingos, casinos and online gaming industries across Belgium, Spain and the UK

The Brief

Mecca is famous for Bingo but not so famous for food. The food and beverage offering has previously been the secondary priority for the business but so many of their customers stay to eat. Mecca asked us to help them create a trial menu for a younger demographic with new dishes and brand new design to see if a more focused and modern food offering can increase SPH and drive new customers.

Our Approach

Elliotts proposed, developed and created a new food and drink menu using customer insight and industry research to determine an optimum solution. Elliotts launched the new menu by creating design, copy and print collateral including new food and drink photography.

The Results

Two weeks from releasing the new menu, Mecca saw more regular customers eating on site and increase in spend per head leading to overall sales growth. Food and drink pairings also helped boost revenue as an increase in premium drinks worth £1 more than standard pints were bought more often.

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