McCain Foodservice

Offering consistently great products and continual innovation, to meet the changing needs of consumers, McCain Foodservice has been the go-to foodservice supplier for more than 50 years. With a passion for food and a genuine understanding of the needs of its pub, casual dining, food-on-the-go and cost sector customers, McCain Foodservice offers tailored product recommendations and service solutions that deliver business success.

The Brief

Communicate the foodservice brand story to hospitality operators and education/ healthcare caterers, whilst securing positive PR that showcases McCain Foodservice as experts in the foodservice industry.

Our Approach

We created a comprehensive, customer centric PR plan across hospitality, education and healthcare trade media, focused on driving traffic to the McCain Foodservice website and supporting the sales effort.

The Results

53 pieces of coverage across the first seven months of working together, increased website traffic and the successful launch of two new products, Crispers and Sweet Potato Rustics.


"Since working with Elliotts, we have seen a significant increase in traffic to our website due to the volume and relevance of coverage that has been achieved in the key industry titles. Elliotts continually demonstrates a clear understanding of our business and the requirements of our customers through the content produced and knowledge of the hospitality sector."

Catherine White | Senior Product Manager - Communications | McCain Foodservice