Loungers was founded in 2002 by a trio of long standing friends, Dave Reid, Alex Reilley and Jake Bishop. Loungers aims to offer its customers all-day value for money in a unique “home from home” environment and atmopshere.

The Brief

To support the growth of food sales within the Loungers estate by encouraging new customers to visit and by inspiring existing customers to visit more often.

Our Approach

Qualitative research across different geographies (North, South, Midlands) and gender, obtaining feedback on the entire deliver of the food offer such as menu, ordering, presentation, smell, taste.

We were indeed happy with the research work. It really pulled presentation up the agenda, and reassured us that the scope and content of our menu is broadly right.

Justin Carter | COO | Loungers

The Results

A series of findings and recommendations that helped drive important issues such as presentation, whilst recognising the quality of the existing offer.