The Brief

To identify the optimum drinks packaging for Greggs’ own-label range, in terms of both appeal and practicality.

Our Approach

Qualitative analysis in the form of focus groups with customers in the north and south, including testing proposed designs to identify the favoured approach.

The Results

Elliotts identified the preferred design, which now sits proudly in fridges across the majority of Greggs’ 1,650 sites across the UK.

Working with the team at elliotts has elevated media presence drastically, more than doubling our share of voice across trade, business, consumer and national media.

Andrew Jackson | Marketing Director | Fentimans