Fentimans have been making natural botanical drinks for over 100 years. Their artisanal drinks are brewed for 7 days using the time-honoured botanical brewing process with the result being a superior drink that tastes simply delicious.

The Brief

Following on from a long relationship-standing relationship with Fentimans, when they needed to enhance their brand awareness they came to elliotts to do this. Fentimans wanted to develop a three month plan that would start to build their profile as pioneers of craft, innovators and thought leaders with key audiences.

Our Approach

To do this elliotts penetrated key trade media, consumer food and drink pages, as well as appropriate business/financial media placement and interviews.

The Results

The three month project progressed to fully retained PR work. Within the first six months of working with Fentimans elliotts achieved 333 pieces of coverage, 157 of which were National pieces, with three being BBC Radio 2 mentions. This equated to an Advertising Value Equivalent of £3,921,910 and circulation of 43,920,051.

43 million
£3.9 million

Working with the team at elliotts has elevated media presence drastically, more than doubling our share of voice across trade, business, consumer and national media.

Andrew Jackson | Marketing Director | Fentimans