Disco54 at Cafe de Paris

In January 2019 Café de Paris launched Disco54, new immersive dining and late-night party concept inspired by the iconic New York nightclub Studio 54.

The Brief

Launch Café de Paris’ new experiential clubbing concept in a way that will shake up London’s nightlife scene. Ensure every Londoner and visitor to the capital planning a night out will want to party at Disco54. Communicate a new era for the iconic London venue and ensure the excitement and wow factor is conveyed to press, influencers and consumers.

Our Approach

Elliotts secured exclusive announcements with Design My Night and Evening Standard. The spectacular launch party would be a celebration of all things disco music and entertainment. The event was a celebration of immersivity with a team of over 50 entertainers, actors, musicians and performers.

The Results

25 pieces of coverage across national, trade and lifestyle titles including Daily Mail, The Sun, Evening Standard, OK Magazine and Hello. The sell out launch party was attended by over 80 of the UK’s leading lifestyle influencers with a combined following of 400 million. Over 200 journalists, writers and bloggers from publications including Hello, OK, Glamour, Vogue, Evening Standard, BuzzFeed and GQ attended. Investment in video content creation ensured the event was experienced and enjoy by thousands during and after the launch party.

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Elliotts did a great job with the launch of Disco54 at Cafe de Paris in January 2019. We have had fantastic feedback from guests and it has been considered a massive success all round with over 600 influencers, celebrities, journalists, event agencies and paying members of the public attending on the night. The team planned and delivered a great launch event and were a pleasure to work with.

Craig Woodley | Sales and Events Director | Maxwell's Restaurants Group