Client...

Center Parcs

Center Parcs UK is a short-break holiday company that operates five holiday villages in England, with each covering about 400 acres of woodland. There are over 4000 lodges across the 5 villages with an impressive occupancy of 97.6%.

The Brief

How do Center Parcs use food and beverage to drive growth in revenue and improve guest satisfaction?

Our Approach

Based on a firm foundation of secondary research, elliotts undertook significant primary research and then used our industry knowledge to recommend branded restaurant partnerships and created a food strategy and brief for internal food development teams.

The Results

The research conducted by elliotts was used to inform all elements of Center Parcs F&B strategy for the next five years. Center Parcs reported like-for-like sales growth which was significantly ahead of budget, forecasts and indeed market performance.

6%

“Elliotts worked with the Center Parc’s team to develop their food strategy. This delivered ‘like for like’ sales growth of over 6% - which was significantly ahead of budget, forecasts and  market performance I have really enjoyed working with Ann and her team. They are great to work with and have helped deliver over 4% LFL revenue growth.”

Eddie McAdam | Group Food & Beverage Manager | Center Parcs