Brothers Cider is a brand of perry originating in Somerset in South West England. Originally available at music festivals, it is now served in pubs, bars and stores across the UK.
To support the launch of Brothers Parma Violet Cider by generating positive PR coverage in both consumer and trade titles.
In order to fulfil this brief, elliotts created a comprehensive PR plan, targeting key trade media, popular consumer titles and appropriate food and drink pages.
213 pieces of coverage across consumer, trade and regional media. A total coverage reach of over 65,000,000. Consumer publications included: Pretty52, The Sun, Daily Star and COSMO. Trade publications included: Morning Advertiser, The Grocer and Propel.